Aerial Advertising - Targeting by DMA
- Target geographically (region, state, city, sector, etc.)
- Target economically (district, sector of a city)
- Target by areas of interest (site, rally, event, etc.)
Aerial Advertising Statistics
88% Of the people surveyed recalled the passing of the banner within the last 30 minutes.
79% Of the people surveyed recalled what was advertised.
67% Of the people surveyed could recall at least one-half of the message.
*2194 people surveyed on Miami Beach
This shows that aerial advertising is clearly a message that people both subliminally and actively remember!
Where does Aerial Advertising rate?
When the State of Maine Lottery was launched, various media shared the substantial advertising budget; 6% of this budget was allocated to aerial advertising. A study
on the impact of each type of media used showed that 70% of persons questioned knew that a new lottery was launched and that they learned it from the following types of media:
- Billboards: 21.6%
- Radio: 19.8%
- Aerial Advertising: 18.3% (with only 6% of the budget)
- Television: 15.9%
- Posters: 14.9%